About us
Why you can count on SINA:
All of our products are free from artificial colours, flavourings or preservatives.
95% of our potato products have only green or amber nutritional indicators for saturated fat and sugar.
By focussing on product innovation, we can offer our consumers a variety of tasty, convenient and nutritious products. This complements our reformulation efforts, which has helped us cut saturated fats by 70% across our product portfolio.
Most of our products have green traffic light for salt and we’re always looking to reduce this where possible.
In fact, we’ve reduced salt in our potato products by 30%.
We are 100% palm oil free, instead using a blend of sunflower and rapeseed oil on our products. And wherever possible, we source our rapeseed oil from Egypt.
We use every part of the potato to reduce waste as much as possible. This means that the size of your chips and fries may vary, but it’s all part of our effort to minimise waste and be more sustainable.
Top Destinations
Tony Fred, CEO
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Mich Stark, COO
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner, CTO
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Iris Joe, CFO
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.